Positioning a new page and positioning a website with a long history

Service Business

Positioning a website is a long-term undertaking that requires spending time and energy on a number of activities and processes that will improve its search engine result. What are the individual elements of website positioning? Why is it worth positioning your website? Does domain age affect the optimization of our website?

Why is website positioning so important?

At the very beginning, we will dispel the doubts of all people who do not pay enough attention to the processes of positioning their websites or online stores. Positioning is a key process that largely determines how many users will find and visit our website. If the traffic on our website increases, it is natural that more customers will place their orders, which will translate directly into higher revenues for our business.

Why do we need to invest in online store positioning? Due to the huge potential of the e-commerce and e-commerce industry. All we have to do is look at our own purchasing habits. When we want to buy a product or service, we almost always start our search by entering a specific, general or more precise phrase in the Google search engine. We very rarely reach for the full website address to start searching on it. This is the habit of all Internet users, and based on the data on the number of inquiries, their group is certainly growing very dynamically every year. If we start positioning our website or online store, it is much more likely that Internet users will find our business online more easily and want to use its services.

The scope of website positioning works

What activities and processes are included in the full website positioning? We will try to answer this question briefly. It is worth emphasizing, however, that high results in the search engine are not the result of a one-time positioning of the page. Positioning is a long-term process that must be precisely planned in terms of adding each element in the right order.

We cannot count on quick results of our efforts if we do not break down the process into many well-thought-out stages. Which elements of website positioning should we pay special attention to? Among others on:

  • Source code optimization - appropriate adaptation of the structure to all known search mechanisms. It is very important that the source code optimization also includes a thorough check of it and removal of any errors that may adversely affect the reception of the website by Google robots,
  • Linking - A series of processes to promote our site elsewhere on the web. Linking may include creating sponsored articles on other websites, placing products on product catalogs or any other measures that will result in reaching our website.
  • Content Marketing - All activities aimed at creating unique and high-quality content that is properly saturated with key phrases. It is very important that texts, articles or product descriptions, on the one hand, are optimized for key phrases, on the other hand, that they are user-friendly.

What factors affect the website positioning effect?

The positioning of our website determines how modern Google mechanisms will treat it. There are many factors that can have a significant impact on the final effect of our positioning treatments.

Let's start with the most obvious factors, which are technical problems related to the malfunctioning of specific page elements, as well as the type of page. We will approach the positioning of a small website differently than a huge website consisting of hundreds of subpages, thousands of internal links and wide content.

The positioning effect is also influenced by the quality of the published content, the impact of the website on mobile devices, and the age of the website. It is the age of the website that causes a lot of excitement when discussing whether it is profitable to invest in a website with a long history. We will try to elaborate on this topic in a moment.

Positioning a new website - advantages and disadvantages

As is well known, the age of a domain is an extremely important factor that greatly depends on success in later search results. Let's start with the SEO process of a brand new site.

In this case, the fresh domain is convinced that the optimization processes will be much easier. What it comes from? First of all, because of the "carte blanche" that he gains while working with a new domain. In the past, no optimization errors were made that could have a negative impact on Google's algorithms until today, because the page simply in the world ... was not there.

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However, it is worth bearing in mind that at least at the very beginning, positioning a completely new domain is a very laborious task. No tools will be able to suggest keywords, all content and linking will have to be done from the very beginning. For people acting in accordance with the art of positioning, this is an ideal situation - from the very beginning, we have an impact on how the result of our SEO and optimization processes will develop over time.

Positioning a website with a history - advantages and disadvantages

Working with a site that already has a past looks completely different. At the beginning, it is worth using the tools available on the market to verify the visibility of the website, analyze the usability and effectiveness of keywords and check the source code of the website.

In the case of pages with history, the content does not have to be created from scratch - it is enough to edit it in accordance with SEO principles.In many cases, however, an old website with a long history can contain so many errors that the time spent optimizing it will far exceed the time spent potentially creating a new site. Therefore, it is worth assessing the scope of work at the very beginning and deciding whether the game is really worth the candle.