How hashtags are made - # WiedzaU useful
They are loud and no one is surprised by the # sign, which is preceded by a word or phrase on social networks. Until recently, it was only present on Twitter, then Instagram, and now even Facebook. The fashion for hashtags continues and is not going to end anytime soon. Quite the opposite - they are becoming more and more popular, more common, and among young people they are so natural that they are used even outside the Internet sphere. Their story, however, is more surprising than it might seem. The beginnings # is a completely different story that no one predicted such a future. In the article you will find out where and how hashtags are made and what is the purpose of their use.
And it started so innocently
# was used initially as the channel name on IRC. Hardly anyone knows about it, because most Internet users consider the social network Twitter as his place of birth. Of course, it was 2007 that became a breakthrough year for hashtags. It was then that they appeared on Twitter. Google employee Chris Messina in August of that year asked a question to which we now owe the characters #: "What do you think about grouping discussions using the # tag?" The answer was not so clear back then. There was no immediate response, but a few months later in October, the San Diego fire was marked as #sandiegodfire, and two years later, the Iraqis used hashtags as a tool for reporting the progress of the protests. This is how the history of twitter hashtags was slowly being born. Today they are used by young people, politicians, journalists, bloggers and practically all Internet users who are present not only on Twitter, but also on other social networks.
How are hashtags made? What are they actually?Before we get into thathow hashtags are made, it is good to explain what they are and what is their definition.
A hashtag is a single word or expression with no spaces, preceded by a # character. Hashtags are used on social networks to group posts and reach more audiences.
This is the most general way to define hashtags. Therefore, there is no doubt that these are words and phrases appropriately marked to make it easier to find posts on a specific topic. When it comes to journalists, politicians or companies, it is a great way to increase your popularity among Internet users and thus diversify the promotion of your brand or simply advertise your own article, interview or report. You could say that they are only a source of benefits, but only if we know how to make hashtags and what mistakes we should avoid. Mistakes are most often the result of a lack of appropriate knowledge, which is not very extensive and is limited to the basic rules. Also, the dissemination of the # sign on other social networks and outside the virtual space made more and more people want to use them to adapt to the environment, but they do not fully know how to do it.
How hashtags are made - briefly on what everyone knows
The paradox is that everyone knows hashtags, and not everyone can use them. Here are some rules for how hashtags are made.
The # tag must NEVER be separated from the expression that is preceded by it with a space. We write it all as one word, e.g. #friend or #sun #rain. Note that in the second case, we have two hashtags separated by a space. It is worth remembering not to exaggerate with their number, as we may be treated by some as spammers.
Periods, commas, question marks, and other punctuation marks are not welcome with hashtags. Their presence may prevent them from working.
A common mistake is too many words changed in hashtags. The Polish language can be complicated, also when it comes to their variation, so in such cases and in an area such as social media, it is better to opt out of hashtags.
There are two important rules to remember when hashtag longer phrases. The first is: we start each word with a capital letter, the second - we do not separate them with a space.
#I'm eating dinner - WRONG
#Jemobiad - WRONG
#JemOniad - GOOD
Now that we know how hashtags are made, it's time to get to know how they work. Probably most of them already know what they mean, but there are also those who have heard a little bit, but do not fully understand what, how and where. For example, when we enter #friend on Twitter, all posts marked with this hashtag will be displayed. It is very useful, especially when we are interested in a specific topic and we want to find as many posts as possible regarding it as soon as possible. In this way, it is easier to reach a wider group of Internet users, which is why hashtags are so often used by well-known companies that mark posts with, for example, the name of their company.
If you want to reach a specific audience, you need to know how to do it effectively and what hashtags to use. There are many types, so we will focus only on the selected ones and those most often used by companies on Twitter and in other social media:
company name hashtags - each activity on Twitter can be marked with a hashtag with your brand name, e.g. #Tymbark. Often a slogan or slogan is used at the same time, such as KitKat - #HaveABreak and #KitKat. The brand name works for a very important reason - it is unique and the hashtag will be reserved only to mark your actions, as well as the actions of your fans who, for example, shared a photo from a vacation, during which with friends drink the juice you produced;
hashtags of campaigns and advertising campaigns - each advertising campaign is accompanied by a slogan that was created exclusively for the needs of a given action. Social media is a great tool for viral campaigns. It is through hashtags with a given password that the action quickly spreads on the web;
Content and product hashtags - the first of them have already been mentioned several times before - relate to a specific topic. The product ones, as the name suggests, concern the products offered by the company. Both types are commonly used and bring the desired results.
How are hashtags made? Is it worth using them? For what purpose are journalists, politicians, youth and well-known brands using them? Now probably no one has any doubts what is the answer to these questions. In a few years, hashtags have made an unimaginable career and are now very popular all over the world. They have become a form of advertising, image building and communication tool. Will they be improved in the future or will something change? Hashtags will surely surprise us more than once.