Franchise in Poland is growing in strength!

Service Business

Franchising is a special way of running your own business. It consists in operating under the logo and in the model of a well-known brand - the franchisor. It is an ideal solution for people who dream of their own company, but do not have sufficient knowledge, experience and business idea. It turns out that the franchise market in Poland has been growing in strength in recent years.

Franchise - a short guide

The word franchise comes from the English language. Franchise translated into Polish means a concession and defines a certain type of agreement between the parties and a specific sales system. In this model, there are two sides: the franchisor, i.e. the company that grants the license, and the contractor who uses it - the franchisee.

Entering into cooperation means that the franchisee undertakes to run his business under the trademark (or trade name) of the franchisor, using the adopted principles, techniques and know-how. It is up to the licensor to prepare a person who has no experience in a given activity for work.

The basis for cooperation between the franchisor and the franchisee is a specially constructed franchise agreement. It includes all the most important rules of business, including the model, which are most important to both parties.

Franchise in Poland is becoming more and more popular

It turns out that in the last few years, both the number of companies granting licenses and the number of companies willing to operate in the franchisor model have been growing steadily in Poland. IN "Report on the franchise market" system prepared by the consulting company PROFIT, it is expected that in 2014 there will be over 63,000 enterprises operating under a well-known brand (in 2012 there were nearly 54 thousand of them, in 2013 - 58 thousand). As for the number of systems - it is to exceed 1,000. (in 2012 - 892, and in 2013 - 941).

Interestingly, franchising in Poland has been most adopted in the catering (22 systems have arrived here), food (18 new systems) and clothing (12 new systems). This is where the most new systems are created, but also the most fail. This model is also used by law and financial companies, travel agencies, laundries, hotels and many, many others.